This is going to be more of a hypothetical post, but it’s something that I really believe will be a reality before long.
No online “empire” has penetrated the average web user’s home like Google, and it only makes sense to look at a online business just as popular to find out who could be the next big player in the ad publishing world – Facebook.
This isn’t all conjecture on my part – there are some real signs that point to Facebook becoming the next big online advertising giant, which I’ll of course explain further…
Facebook is Already an Advertising MachineFor starters, let’s look at the fact that Facebook already is highly driven by its own advertising platform, which takes into account every last detail about you, and tailors the ads you see to those details. Talk about highly targeted advertising.
As an accountant, I like to first dive into the company’s financials – as you can see below, advertising makes up a significant portion of Facebook’s revenue (as of the end of 2011). This data was taken straight from their registration statement for when they went public earlier this year.
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