How to Get FREE Unique Content for Your Authority Site

Ever since Google rolled out its recent Panda and Penguin updates, the internet marketing world has been scrambling for new strategies, both with SEO and content creation.  The wildly popular mini niche sites are quickly becoming a thing of the past as website creators turn their attention toward something that is seemingly more stable: “authority” websites.

The term “authority site” can mean a lot of different things depending on who you ask, but the one element that we can all agree on is more content.  It’s difficult for a 5-10 page site to be an “authority” on a given topic, which is why people tend to equate more content with more authority (although this isn’t always true). There has to be a quality element as well, but that’s a lot more difficult to quantify.

For some of us, creating lots of content on a regular basis isn’t easy.  And if you’re like me, you like to work on multiple projects simultaneously, which makes it even more difficult to push out fresh content on a regular basis.  For one of my authority sites, I’ve found a way to get a lot of free, unique content so that if there are weeks where I don’t have the time to write an article (or simply don’t feel like it), I have options.  Don’t worry, I’ll explain.

You Already Know About Guest Posts

If you’ve followed blogging/internet marketing for longer than 10 minutes, you’re familiar with guest posts.  It’s fairly simple: You have a blog that has an audience, and other people want to get in front of that audience.  So, they write a post for your blog, and it’s a win-win situation – they get a link back to their site on your blog, and you get free content.

I didn’t write this post to simply tell you to go out an solicit guest posts.  Furthermore, it’s not that easy.  What if you have a blog that no one really reads yet?  It’s probably going to be difficult to find people who actually want to spend the time to write a guest post for your blog.  And to find people to write guest posts on a regular basis…well, that would probably require just as much effort as writing the content yourself.

Here’s the Solution I Found

Although my authority site does receive traffic and has a decent Twitter following (over 2,000 real followers - and I’ll explain in a later post how I obtained those), it’s by no means popular, and still has a PageRank of 0.

Not too long ago, I stumbled across MyBlogGuest.  

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