The “Google AdSense Alternatives” series continues! In case you missed it, I previously wrote about Media.net, and today I’m going to discuss Infolinks.
Much like Media.net, Infolinks was one of the alternatives I turned to almost immediately after losing my AdSense account. I had seen it around on a lot of other sites in the past, but never bothered to try it until now. My overall feelings are pretty mixed on this one, and I’ll explain why below.
What is Infolinks?
Infolinks is a bit different than AdSense or Media.net, mainly because of the way the advertisements are displayed. Instead of displaying advertisements in a separate box, the ads are actually embedded within hyper-linked text in a site’s content.
Here’s what it looks like on one of my sites:
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Next up in the Google AdSense Alternatives series is Chitika! This is actually one advertising network that I’ve been using for awhile, almost as long as AdSense, because I was able to use it on my InfoBarrel articles.
As I go through and review these various alternatives to AdSense, I’m starting to realize that it’s going to be extremely difficult to ever match or beat the performance of AdSense. Perhaps it doesn’t make sense to set AdSense as the “standard” because then everything else is going to appear very weak by comparison.
Nevertheless, there’s a lot to like about Chitika, and I’ll go into all the details below.
What is Chitika?
Much like AdSense, Chitika is a display advertising network that primarily aims to provide advertisements that are relevant to the content. The big difference is, the ads displayed are driven by the visitor’s search query, not directly by the content on a given page. Also, similar to AdSense and other ad networks, you are paid per click, which you’re probably very familiar with.
Different Types of Ads
Chitika doesn’t offer to much in terms of ad variety, but all of the basic types of block ads are there.
Standard Ad Unit
Here’s what an ad would look like if you were searching for the iPod Touch:
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This is going to be more of a hypothetical post, but it’s something that I really believe will be a reality before long.
No online “empire” has penetrated the average web user’s home like Google, and it only makes sense to look at a online business just as popular to find out who could be the next big player in the ad publishing world – Facebook.
This isn’t all conjecture on my part – there are some real signs that point to Facebook becoming the next big online advertising giant, which I’ll of course explain further…
Facebook is Already an Advertising Machine
For starters, let’s look at the fact that Facebook already is highly driven by its own advertising platform, which takes into account every last detail about you, and tailors the ads you see to those details. Talk about highly targeted advertising.
As an accountant, I like to first dive into the company’s financials – as you can see below, advertising makes up a significant portion of Facebook’s revenue (as of the end of 2011). This data was taken straight from their registration statement for when they went public earlier this year.
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